Month: November 2014

Some say that in light of social media’s popularity, email will soon be a thing of the past, or at least insignificant in the way that postal service mail is much less popular than when it was king.There are even those that claim that the Internet’s youngest users don’t even have an email address, and are using texts, FaceTime,and other next-generation platforms as their primary way of communicating online.

That’s a bunch of baloney. For one thing, you need an email address to sign up for most of  the Internet’s most popular services, such as Netflix, Facebook, Twitter, and for using features such as online bill pay and digital banking.

Second, people don’t always want to be instantly accessible to everybody they know, so they keep their email as a type of filter that allows people to communicate with them, but offers them the option of replying at their leisure.

In either case, email isn’t going away anytime soon. So it remains one of the best ways to promote the products and/or services you offer through your web-based business.

Step 1: Use Email to Build Relationships

The first thing that was invented after email was most likely the Spam folder. One of the biggest advantages that email offers over the postal service is that most of its junk mail is automatically diverted into a separate folder that you never have to look at.

The goal of the online marketer is to stay out of the Spam folder. The best way to do that is to build relationships with your email contacts so that they actually look forward to your emails and will be more likely to open them once they receive them.

If you approach your email contacts as customers, they are always going to think of you as a salesman. But if you treat them like trusted friends, many (if not most) will reciprocate by thinking of you as somebody they would like to know better.

Build relationships with your customers by offering personal information about your life. Share stories about your kids, send vacation photos, talk about things that are happening to you, personally. Your followers want to know!

Even if the same email is going out to hundreds of people simultaneously, if you can make it personal you can make each recipient feel as if it directed only to them.

Step 2: Don’t Always Be Selling

One mistake email marketers frequently make is using the format to constantly be pushing one product after another. This is a quick route straight to the Spam folder.

Building trust with your email contacts is more important than making a quick buck on a single product. If you build a friendship with your email contacts, then they are going to be more open to the idea of buying the products you are promoting when you do occasionally make a recommendation.

Generally, you should be promoting products in only one out of every three or four emails that you send.

Step 3: Provide High-Value Content

The best way to avoid the Spam folder and get your email contacts to not just mind but look forward to receiving your emails is to consistently provide high-value content.

By giving them helpful information that they can actually use in their everyday lives, you can nurture the relationship you are building with your contacts and go from unwanted pest to wanted guest.

While email came from a slightly older generation of web-based communication, it’s still one of the most effective ones for building relationships with your customers and converting them into trusted friends and raving fans.

To learn more about how to maximize your email promotions to increase sales, check out our lead generation system by clicking here now.

As far as search engines go, Bing has made great strides in the past 24 months at catching up with Google. The fact of the matter is there are millions of people online each and every day searching the web for information.The majority of these searchers are going to find everything they need by using one of the popular search engines. To that end, Bing—and its partner, Yahoo!—have risen in popularity and now rival Google in the amount of daily users.The good news for internet marketersis that there is currently an opportunity to use Bing’s paid search platform in order to get a product or service in front of people who are actively searching for it on Bing.com or Yahoo.com.

How Bing Paid Traffic Works

Like its counterparts, Bing pay-per-click (PPC) is pretty simple and straightforward. After you have
created an account, you will be setting up campaigns and bidding on the keywords that you want your
product or service displayed for.

From there, Bing will charge you each time a person clicks on your link when coming from a specific keyword. Your cost-per-click (CPC) will vary depending on how competitive the keyword is.

Bing Text Ads

When you are building your PPC campaigns within Bing, you will have the option to make your advertisement text ads or display ads.

Text ads are the advertisements that show above the search results when someone is actively searching for information having to do with one of the keywords you’re bidding on.

It is important to note that when creating text ads in Bing, there are certain criteria that you need to follow in order to get your ad approved. For example, the grammar must be correct in the ad and using capital letters excessively is not allowed.

Bing Display Ads

The other part of advertising on Bing is their display ads. These differ from text ads because instead of being served in the search results, display ads will be shown to users who have an interest in your topic but are surfing websites within the Bing or Yahoo content network.

That said, in your Bing PPC dashboard, you’ll have the option to create your own display ads, which will be shown across their network of sites. One of the things that you need to keep in mind when creating display ads in Bing is that the size of the ad is important because it relates to where it gets placed.

The specific place where your advertisement appears will have a direct effect on your click-through rate (CTR) and ultimately your success. Make sure you are creating display ads that are relevant and will appear above the fold of any website (the part you can see on your screen without having to scroll down).

Two Major Differences between Bing and Google PPC Ads

In general, Bing has a lower CPC than that of Google. Of course, it depends on the exact keywords or placements that you are bidding on, but for the most part you can expect to pay less when using Bing. Additionally, when you are using Bing Text Ads, you will be able to add more characters to your advertisement—which means better targeting and more responsive customers.

Of course, there are other differences between the two networks, but these two main ones should be enough to convince anyone interested in PPC to look into Bing and not just Google.

Take the time to give the Bingpaid advertising platform a try and you will not be sorry. Alternately, if you’re interested in having traffic generated for you, click here to learn how our lead generation system works.

As an affiliate marketer, there are many ways to promote your business online, but the biggest problem you’ll probably have is getting noticed in the first place.Email open rates can be notoriously low. Pay-per-click can be extremely expensive—and unless you get it absolutely right, it can lose you money hand over fist.Pay-per-view can be even worse. With PPC, the visitor has at least shown some form of interest, but with PPV he may not even notice your ad—yet you are still paying for it.Banners can be costly, too. And, a flashing banner is pretty annoying.So what else can you do to promote the products you are marketing? The answer, my friend, is to go offline. Believe it or not, offline marketing still works extremely well. If you stop to think about it for a moment, major corporations still pour a lot of money into offline marketing methods and it’s not stopping anytime soon.

 

Direct Mail

Yes, good old-fashioned direct mail still works. You can buy or rent lists in exactly the same way that you do for solo ads. You will also very often find that buying a list is actually less expensive than a solo ad.

In fact, your letter or postcard is much more likely to be read, or at least glanced over briefly before being thrown away. So if you think about it, open rates are a lot higher than with email.

You can also do a lot more with a direct mail piece than an email. It is not unusual for a print sales letter to run to 16 pages, and believe it or not, they still get read.

However, there is another way to use direct mail that involves far less printing and gets a 100% open rate.

It’s called postcard marketing. You can use a postcard as a teaser to get people to visit your website.

One way to achieve this is to offer a free report. This also enables you to build a list, since they have to enter their details to get the report.

Your free report will give some information about the product/service that you are promoting, and at the end will say something along the lines of “if you want to get to know all of the details about XYZ, just click here [on your affiliate link].”

Telephone Sales

Telephone sales are still used extensively by major corporations because it works. They wouldn’t use tele-sales if it didn’t. It can be more expensive because you have to pay people to do it, and they need training. However, it is also possible to hire people who are self-employed and simply pay them a commission for every sale that results.

Leaflet Distribution

This is more of a shotgun approach for certain geographic areas, and won’t work for something in a very small niche. However, it can work well for things that a lot of people might be interested in.

You can get 5,000 or 10,000 leaflets printed very cheaply. Of course, you have to allow for the cost of distribution. You can use leaflets to direct people to your website for your free report, or you can send them directly to the product you are promoting.

Personal Networking

Perhaps you belong to a club, a gym, or a chamber of trade. You can get people interested in your product simply by telling them about it. Of course, you won’t make a high volume of sales this way, but it is an effective method of promoting high-end products.

Magazine and Newspaper Advertising

People still buy local newspapers and magazines. Just look at your local newsagent to see how many magazines are on the shelves. Your product has to be of interest to a particular niche, of course, but you can still get people to visit your website for the simple reason that you KNOW they are interested in the subject.

Advertising in newspapers is also a shotgun approach, but can still work for some products and services.

As you can see, offline advertising does work, and works very well indeed for many products. Think about the right method of approach for your product, and then give it a try.

Meanwhile, if you would like to know more about our done for you lead generation system, just click on this link.

You might be wondering, “So what is Facebook Like-gating?” Like-gating is when a Facebook page owner restricts users from viewing certain content if they have yet to like their page.This was a pretty common occurrence on Facebook, especially among big companies. They usually force their fans to like their pages in exchange for lucrative coupons, discounts, access to contests and games, or free reports and videos.Marketers are also known for giving away courses and e-books in exchange for likes. It is pretty similar to building an email list, though in this case you increase the reach of your HelpFacebook page.

 

Why did it work?

People love free stuff, and it doesn’t take them too long to like a page. So, they were more than happy to do so to get coupons that could save them a couple of dollars.

Facebook page owners found this feature very useful. They didn’t have to spend any money on Facebook ads or high-quality content and images anymore.

All they had to do was announce their contest or offer (free information, coupons, and so on) and do some basic promotion to get the ball rolling. Discounts and free stuff go viral on Facebook pretty fast, so they were getting tons of potential buyers to their list (their page, in this case) with little to no money spent.

Facebook’s new stand on like-gating

On August 2014, Facebook officially banned Like-gating and announced that Facebook pages have 90 days to comply with their new terms.

They believe that by incentivizing people to like pages, the quality of a page’s fans is being severely compromised. According to them, only people who really like a page and want to connect with the associated company should like it—not those who were bribed or forced to do so.

Facebook says that a number of business owners have increased their usage of Facebook advertising after using like-gating for one of their offers. They believe this is because of the low quality likes they got from the process.

They might have a point. You don’t want someone who’s only there for a freebie you offered months ago and might never be interested in your business or products as your primary audience.

But then again, most of the marketers don’t seem to think so, judging by the blow out this news created all over the marketing community. Many marketers depended on like-gating to get likes for their page, and are now out of options.

Can you still get likes to your Facebook pages?

Of course you can. There are a number of tried and tested, albeit difficult methods that continue to get high quality, targeted likes for thousands of Facebook pages.

Facebook advertising is a proven way to get high-quality likes. They let you narrow your ads’ reach down by age, location, interests, gender, and a number of other factors that’ll make sure your ad only appears in front of a highly-targeted audience. But, Facebook ads can get pretty expensive—especially if you don’t know what you’re doing.

Sharing regular, high-quality, relevant content and images with your fans will also do the trick. Though this method might consume a lot of your time, it was one of the original methods used by Facebook marketers and has always worked when done right.

The key is in sharing content that your fans will want to share with their friends, thereby creating a viral effect that will bring more fans to your page by word-of-mouth marketing.

Like-gating might have been banned, but it is not the only form of “gating” content on Facebook. You can do what’s called “action-gating,” where you ask for actionable data such as email addresses, customer feedback, etc., in exchange for exclusive information.

By the way, in addition to trying out these methods, click this link to find out how our lead generation system can help you achieve your ultimate goal of getting warm leads who’re ready to buy from you.

Today’s message  is one you do not want to miss. It’s about Mastery.
It’s about getting what you want out of your life.
If you’re not profitable, if you’re not where you want to be in your business or life?Likely, it’s a mastery issue.And we’ll quickly cover what you need to fix this right now.(Quick recommend: Read Mastery by Robert Greene. ‘Tis good.)

1) You MUST discover your calling.
AKA: What do you want to do?

Only when you know what you want to do can
you then develop a reasonable plan to follow.

And this is all about YOU.

If you turn on to social media and check your
inbox, you’re exposed to what others want you
to do.

Get back to YOU. What do you like, want, and
what do you want your life to look like 6 months
from now?

This is a very important step because getting to
where you want to go doesn’t happen overnight.

As Robert Greene says, mastery is a slog.

It takes real effort, although it’s WELL WORTH
IT.

Again, figure out what you want to do, and then
develop a plan of attack.

(If starting a profitable online business is your
goal, here’s a proven plan you can easily
follow, even part-time:

2) Get A Mentor.

Having a mentor is one of the few true shortcuts
to success.

Just one tip, one suggestion to “do this, not that”,
can save you years of struggling and can make
you ultra successful.

Finding a mentor doesn’t mean finding the biggest
guru or name in the biz. It’s about finding someone
you connect with, respect, and that has a life
somewhat similar to what you yourself want.

(MTTB gives you a coach/mentor. They’re the best
of the best and all of the peeps they mentor
RAVE about them!
And finally, here’s the last big tip I want to hit you
with today. And it’s possibly the most important
one.

See Things As They Are.

Let me explain.

You can take the most powerful system to success,
like mttb, you can take the person with the greatest
skills, EVERYTHING can be stacked in your favor.

However, all of this can be NEUTRALIZED.

It can 110% be neutralized by having a lack of
social skills, not knowing how to influence, not
knowing how to handle certain people, situations
etc…

Our brains are developed and respond on a Social
Level. So this is a KEY ELEMENT to mastery and
success in your life.

This is why many do what looks right on the “surface”
but they’re still not seeing success.

And although I believe you should definitely master
this part of your life, it’s one reason I recommend
MTTB so whole-heartedly to people:

Click here to see >>>>>>>

The mastery, the persuasion and social elements
are all built-in FOR YOU.

Boom.

Also, if you don’t know how to deal in selling High
Ticket items, which if you don’t know by now is a
MUST in this online economy…

…Then you’ll get nowhere.

And this is why a Key Element in the mttb system is
having a skilled team selling high ticket, life-changing
programs FOR YOU.

And when and only when you’re ready, you can do it
yourself “IF” you want.

Most just let the team land the $1,000-$9,000
commissions for them. Let them do the hard work!

And you can have the lifestyle and time to do what
you want!

Time with the family? Check!
Vacation? Yes!
Pursue hobbies? Boom!
Never worrying about a “bill” again? Shazam!!

It’s ALL POSSIBLE with this incredible system.

You’ve got the plan.

Now, it’s time to put the plan into action.

Have a great day,

>>>>>>>>>>>>……

Lee Poniris

 

The days of simple SEO tactics of finding a few keywords, slapping together some articles with those keywords in them are over. With increasing pressure from competition, plus the ever-present threat of Google’s changing algorithm, it is important to develop a solid SEO strategy.According to many experts, the best approach to SEO is a three-pronged strategy using content, links and social media as its foundation. This article will explore how to use these three pillars to generate traffic.

The first thing you should do is inventory the content that you already have. Then, organize it to make it easy for visitors to navigate your site. Consider surveying your customers for suggestions on how you could better organize your site for them. You could also use analytics tools, such as Crazy Egg, to evaluate visitor behavior on your site. This may help you find problem areas in terms of engagement or navigation.Next, optimize your content and pay special attention to long-tail keywords. Use Google’s Keyword Planning tool to find long-tail keywords with medium to low competition.You can refine this process by putting your URL into Google’s Keyword Tool. It will return with a list of suggested keyword terms that you could target, or are already ranking for. This will help you target the most effective keywords for your site.You can also do this with competitor sites to find out what keywords they are ranking for. You may just discover some terms or keywords you haven’t thought of. Don’t copy them directly though. Instead, use this information to help you create your own content strategy.

Links

Links are still an important strategy; however, quality and relevance outrank quantity. Your back-links should be from reputable websites. Some potential ways to get high-quality back links are through press releases, guest blogging and re-purposed content.

To re-purpose your content, search for information on your site that could be converted from text to video, or data to infographics.

Take advantage of real-world connections for links:

• Professional associations
• Local groups
• Networking events
• Speakers’ Associations
• Civic groups

You can take advantage of these connections by linking to them on your website and asking them to link back to you on theirs.

Social Media

Social media is a very important part of a complete SEO strategy. Every business is different, so different social media channels work differently for individual marketers. For example, Google+ works well for b2b companies, while Pinterest works well for companies with image-driven products such as home décor or clothing. The best thing to do is Interact on social media, build your brand and experiment with several platforms to find out which resonate with your customers.

Just as a three-legged table is the most stable structure, the three foundations of content, links and social media form a stable basis for a solid SEO strategy.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.