Category: Marketing

Many Internet marketers make the mistake of thinking that once their website is up and running, their biggest job is finished. Actually, it’s just beginning. To understand why, answer this question: How do you usually access the Internet? If you are like most people these days, you answered, “Through my smart phone” or “From my tablet.” Because of near universal WiFi and the affordability of mobile access devices, most web users today are accessing their favorite sites and pages from their portable mobile devices rather than their laptops or desktop computers.

That means that the website you have just finished creating is essentially obsolete – at least if it’s not mobile optimized.

Critical Content Presented Concisely

Unlike PC users, mobile users don’t want to download your entire web page. It’s too much information, both for the user and for the devices themselves. Instead, they are looking for key information that they can access quickly, without having to click around to a lot of different pages.

Have you ever tried to click on a button on a smart phone? It’s difficult, if not downright impossible!
That means your website needs to have a simpler, streamlined version that mobile users can be diverted to. In other words, your content needs to be mobile-optimized.

People Are Attached to Their Mobile Devices … Literally!

Today, most people won’t leave home without their smart phone and they are using their mobile devices way more than they are using PCs and laptops – especially when it comes to searching for the products and services they want while on the go.

If your business has only a regular website, you are essentially shutting the door on the majority of customers using the Internet today.

Because mobile devices have small screens, run slower than PCs, and have teensy-tiny keypads, the mobile version of your web page needs to account for these disadvantages. Mobile optimized pages have to be easy to read, provide critical content up top and be easy to navigate without the use of the keyboard.

Advantages of Mobile Optimization

When your content is mobile optimized, you not only have access to a much larger pool of prospective customers, but you also have improved tracking thanks to built-in technologies of most mobile web page generating software.

Getting the information you need to understand how page visitors behave once they reach your mobile-optimized web pages can help you make improvements to make your pages even more effective and give you the results you want.

To learn other mobile marketing techniques for increasing the value and effectiveness of your web-based business, check out our lead generation system by     clicking on this link now.

 

The Internet is a double-edged sword when it comes to running an online business. On the one hand, it offers the potential to reach millions (or even billions) of potential customers instantly—and in many cases for free.On the other hand, you usually are competing against a greater number of other entrepreneurs for the same customers within your niche. The key to succeeding is attracting more visitors to your website than other Internet marketers offering similar products and services to yours.Understand What Your Customer Is Looking For

If you have been working in your niche for some time, you probably already have a basic concept of what problem your prospective customer is trying to solve when they go online.

Let’s say you are working in the dating and relationships niche. As an experienced entrepreneur in this highly lucrative market, you know that your customers are looking for one thing: Love.

With that in mind, you want to design your pages so that they give the customers what they want. In our example, this would be reassurance that you can solve whatever relationship problem they are having, whether it is getting back an ex, learning how to meet women, and so on.

Using Keywords to Attract Visitors

The big search engines that people use to connect with what they are seeking online use keywords to filter through the millions of web pages and provide the best ones for their users. Including the most popular keywords for your niche is the best way to get your pages to the top of the page rankings for your niche.

For example, if you are selling a product that teaches how to win back an ex, people seeking these types of products will probably go to Google or Bing and type in something like “winning back my ex” or “how to win back my ex.”

You definitely want to include these keywords in the copy of your web page, but you can improve your rankings even higher if you also include them in the headline, sub-headers, the last paragraph, the meta description of your web page, images on the page, and even in the name of your website itself.

Optimizing Content

People generally go online for one of two reasons: To be entertained or to learn something. With that in mind, when choosing topics to attract visitors to your web page you want to satisfy one of these two requirements.

If you want to entertain, your niche-related content will probably be video-based. You can either create your own videos or use one of the billions of other videos online to entertain your visitors.

If your goal is to educate your visitor, then you need to offer them something that they didn’t know before and that they find interesting and useful. In our example, this could be something such as “The Top 10 Reasons Couples Reunite after a Breakup”.

Providing high-value content that entertains, educates, or does both is the best way to develop content on your web page to attract the most amount of visitors. To learn the best way to optimize your content to increase sales, check out our lead generation system by clicking here now.

 

Some say that in light of social media’s popularity, email will soon be a thing of the past, or at least insignificant in the way that postal service mail is much less popular than when it was king.There are even those that claim that the Internet’s youngest users don’t even have an email address, and are using texts, FaceTime,and other next-generation platforms as their primary way of communicating online.

That’s a bunch of baloney. For one thing, you need an email address to sign up for most of  the Internet’s most popular services, such as Netflix, Facebook, Twitter, and for using features such as online bill pay and digital banking.

Second, people don’t always want to be instantly accessible to everybody they know, so they keep their email as a type of filter that allows people to communicate with them, but offers them the option of replying at their leisure.

In either case, email isn’t going away anytime soon. So it remains one of the best ways to promote the products and/or services you offer through your web-based business.

Step 1: Use Email to Build Relationships

The first thing that was invented after email was most likely the Spam folder. One of the biggest advantages that email offers over the postal service is that most of its junk mail is automatically diverted into a separate folder that you never have to look at.

The goal of the online marketer is to stay out of the Spam folder. The best way to do that is to build relationships with your email contacts so that they actually look forward to your emails and will be more likely to open them once they receive them.

If you approach your email contacts as customers, they are always going to think of you as a salesman. But if you treat them like trusted friends, many (if not most) will reciprocate by thinking of you as somebody they would like to know better.

Build relationships with your customers by offering personal information about your life. Share stories about your kids, send vacation photos, talk about things that are happening to you, personally. Your followers want to know!

Even if the same email is going out to hundreds of people simultaneously, if you can make it personal you can make each recipient feel as if it directed only to them.

Step 2: Don’t Always Be Selling

One mistake email marketers frequently make is using the format to constantly be pushing one product after another. This is a quick route straight to the Spam folder.

Building trust with your email contacts is more important than making a quick buck on a single product. If you build a friendship with your email contacts, then they are going to be more open to the idea of buying the products you are promoting when you do occasionally make a recommendation.

Generally, you should be promoting products in only one out of every three or four emails that you send.

Step 3: Provide High-Value Content

The best way to avoid the Spam folder and get your email contacts to not just mind but look forward to receiving your emails is to consistently provide high-value content.

By giving them helpful information that they can actually use in their everyday lives, you can nurture the relationship you are building with your contacts and go from unwanted pest to wanted guest.

While email came from a slightly older generation of web-based communication, it’s still one of the most effective ones for building relationships with your customers and converting them into trusted friends and raving fans.

To learn more about how to maximize your email promotions to increase sales, check out our lead generation system by clicking here now.

As far as search engines go, Bing has made great strides in the past 24 months at catching up with Google. The fact of the matter is there are millions of people online each and every day searching the web for information.The majority of these searchers are going to find everything they need by using one of the popular search engines. To that end, Bing—and its partner, Yahoo!—have risen in popularity and now rival Google in the amount of daily users.The good news for internet marketersis that there is currently an opportunity to use Bing’s paid search platform in order to get a product or service in front of people who are actively searching for it on Bing.com or Yahoo.com.

How Bing Paid Traffic Works

Like its counterparts, Bing pay-per-click (PPC) is pretty simple and straightforward. After you have
created an account, you will be setting up campaigns and bidding on the keywords that you want your
product or service displayed for.

From there, Bing will charge you each time a person clicks on your link when coming from a specific keyword. Your cost-per-click (CPC) will vary depending on how competitive the keyword is.

Bing Text Ads

When you are building your PPC campaigns within Bing, you will have the option to make your advertisement text ads or display ads.

Text ads are the advertisements that show above the search results when someone is actively searching for information having to do with one of the keywords you’re bidding on.

It is important to note that when creating text ads in Bing, there are certain criteria that you need to follow in order to get your ad approved. For example, the grammar must be correct in the ad and using capital letters excessively is not allowed.

Bing Display Ads

The other part of advertising on Bing is their display ads. These differ from text ads because instead of being served in the search results, display ads will be shown to users who have an interest in your topic but are surfing websites within the Bing or Yahoo content network.

That said, in your Bing PPC dashboard, you’ll have the option to create your own display ads, which will be shown across their network of sites. One of the things that you need to keep in mind when creating display ads in Bing is that the size of the ad is important because it relates to where it gets placed.

The specific place where your advertisement appears will have a direct effect on your click-through rate (CTR) and ultimately your success. Make sure you are creating display ads that are relevant and will appear above the fold of any website (the part you can see on your screen without having to scroll down).

Two Major Differences between Bing and Google PPC Ads

In general, Bing has a lower CPC than that of Google. Of course, it depends on the exact keywords or placements that you are bidding on, but for the most part you can expect to pay less when using Bing. Additionally, when you are using Bing Text Ads, you will be able to add more characters to your advertisement—which means better targeting and more responsive customers.

Of course, there are other differences between the two networks, but these two main ones should be enough to convince anyone interested in PPC to look into Bing and not just Google.

Take the time to give the Bingpaid advertising platform a try and you will not be sorry. Alternately, if you’re interested in having traffic generated for you, click here to learn how our lead generation system works.

As an affiliate marketer, there are many ways to promote your business online, but the biggest problem you’ll probably have is getting noticed in the first place.Email open rates can be notoriously low. Pay-per-click can be extremely expensive—and unless you get it absolutely right, it can lose you money hand over fist.Pay-per-view can be even worse. With PPC, the visitor has at least shown some form of interest, but with PPV he may not even notice your ad—yet you are still paying for it.Banners can be costly, too. And, a flashing banner is pretty annoying.So what else can you do to promote the products you are marketing? The answer, my friend, is to go offline. Believe it or not, offline marketing still works extremely well. If you stop to think about it for a moment, major corporations still pour a lot of money into offline marketing methods and it’s not stopping anytime soon.

 

Direct Mail

Yes, good old-fashioned direct mail still works. You can buy or rent lists in exactly the same way that you do for solo ads. You will also very often find that buying a list is actually less expensive than a solo ad.

In fact, your letter or postcard is much more likely to be read, or at least glanced over briefly before being thrown away. So if you think about it, open rates are a lot higher than with email.

You can also do a lot more with a direct mail piece than an email. It is not unusual for a print sales letter to run to 16 pages, and believe it or not, they still get read.

However, there is another way to use direct mail that involves far less printing and gets a 100% open rate.

It’s called postcard marketing. You can use a postcard as a teaser to get people to visit your website.

One way to achieve this is to offer a free report. This also enables you to build a list, since they have to enter their details to get the report.

Your free report will give some information about the product/service that you are promoting, and at the end will say something along the lines of “if you want to get to know all of the details about XYZ, just click here [on your affiliate link].”

Telephone Sales

Telephone sales are still used extensively by major corporations because it works. They wouldn’t use tele-sales if it didn’t. It can be more expensive because you have to pay people to do it, and they need training. However, it is also possible to hire people who are self-employed and simply pay them a commission for every sale that results.

Leaflet Distribution

This is more of a shotgun approach for certain geographic areas, and won’t work for something in a very small niche. However, it can work well for things that a lot of people might be interested in.

You can get 5,000 or 10,000 leaflets printed very cheaply. Of course, you have to allow for the cost of distribution. You can use leaflets to direct people to your website for your free report, or you can send them directly to the product you are promoting.

Personal Networking

Perhaps you belong to a club, a gym, or a chamber of trade. You can get people interested in your product simply by telling them about it. Of course, you won’t make a high volume of sales this way, but it is an effective method of promoting high-end products.

Magazine and Newspaper Advertising

People still buy local newspapers and magazines. Just look at your local newsagent to see how many magazines are on the shelves. Your product has to be of interest to a particular niche, of course, but you can still get people to visit your website for the simple reason that you KNOW they are interested in the subject.

Advertising in newspapers is also a shotgun approach, but can still work for some products and services.

As you can see, offline advertising does work, and works very well indeed for many products. Think about the right method of approach for your product, and then give it a try.

Meanwhile, if you would like to know more about our done for you lead generation system, just click on this link.