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Sales pages take many different forms, but share the same basic structure:

1. Headline
2. Sub Headline
3. Presentation of the problem
4. Introduction of your product as the solution
5. Social Proof
6. Bonuses
7. Offer
8. Guarantee
9. Call to Action
10. P.S.

Creating Killer Headlines

Your headline is the first opportunity gaining your customer’s interest by making an emotional appeal to whatever problem they are trying to solve.

Headlines should be clear and easy to understand, should include your keywords, and need to attract the reader to keep reading further.

Presentation of the Problem

Right after the headline and sub headline, you want to present the problem that the customer is having, focusing especially on the customer’s pain.

For example, if your niche is dating and relationships, you could present the problem like this:

“Are you tired of striking out when it comes to the opposite sex? Do you get a tight feeling in your stomach whenever you see a happy couple because it makes you wonder if you will ever find the right mate?”

Introduction of Your Product as the Solution

On your sales page, your product should always be the best – or better yet, the only – solution to whatever problem you have just stated.

It’s critical that you portray your product as not just one of many possible solutions, but as the only solution that will give your customers the exact type of relief from whatever pain they are experiencing.

Social Proof

Social proof, also known as the “bandwagon approach,” is when you show your prospects how other people have benefited from your product.

Social proof often takes the form of product reviews or testimonials. You also can include stories about people who have experienced profound improvements to their lives as a result of your product.

Bonuses

Bonuses aren’t always essential, but they can often help “sweeten the pot” and help customers make the decision to buy decision if they are on the fence. Usually, they are one or two additional products that are related to your primary product’s niche you throw in for free.

You can include anywhere from one to three bonuses. More than three can make it too confusing for the customer.

Make sure you assign a value to the bonus: “The WordPress dictionary ordinarily sells for $19 and the keyword software is worth $29, but they are yours for free if you purchase the main product now!” This lets you increase the perceived value of your offer.

Guarantee

You almost always want to offer a guarantee. For one, it’s just good business. If you aren’t backing up your products with a money-back guarantee, some people might wonder if there is something wrong with your products. Second, guarantees are so common that it will seem strange if you don’t offer one.

You want to limit your guarantee to 30- or 60-days from the day of sale so you don’t have customers coming back months or even years later looking for a refund. It’ a good idea to always provide refunds quickly if a customer requests it.

With digital products, you generally want to let them keep the product rather than send it back because it builds goodwill and makes them more likely to purchase more products from you in the future.

Offering a guarantee also removes risk for the customer: If they don’t like it, they can have their money back. Some people will buy your products and ask for refunds just so they can get the product for free, but not many, so it’s worth it to provide a guarantee every time.

Call to Action

Your Call to Action (CTA) is the most important part of your landing page. Your CTA is where you tell your customers exactly what it is you want them to do: Buy this product, subscribe to this website, and so on.

It is critical that your CTA is clear and to the point. There can be no ambiguity about what it is you want your customer to do. Even if you are a little forceful, that’s okay. Don’t suggest, tell.

By the time readers have made it all the way through your sales letter to the CTA, they probably are ready to buy anyway. Your job with the CTA is to push them into taking action.

P.S.

The P.S. can be an effective last-minute way to close the sale. The P.S. stands for “post-script” and it can be used either to restate the central points of the sales letter or introduce something new, like adding scarcity or another bonus.

More than one P.S. is okay if you want, but they probably should be capped at three otherwise there’s a higher chance your customer will stop reading. In your P.S., remind the reader of the deal or special offer and add urgency.

I hope you enjoy what you learned today! Check back weekly for updated article and lessons. Or better yet, subscribe by clicking on this link now to get more of these educational articles as they come out.

Infographics are effective marketing tools for several reasons. One of their main strengths is that they can make complicated ideas and data easy to understand and consume. As a marketer, one of your main goals is to capture an audience with high-quality content.However, you are working against several factors. One is the fact that the human brain filters out an astounding 99 percent of the information that it encounters. The other is that there is a ton of competition for that one percent of information that a person’s brain will retain.

Infographics have a much better chance of getting through the filter and sticking with someone.

How to Use Infographics for marketing purposes

Start by collecting data

Look through the content that you already have and study trends in your niche to identify a topic that is data-heavy. Next, collect data about that trend. One excellent source for this is Pew Internet. They have a ton of useful data, and unlike other research companies, most of its data is free to use.

Next, convert the data into graphical form

For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics. Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.

Don’t forget the embed code

In most cases, you will want your infographic to spread, go viral even. The best way to encourage others to share your infographic is to place an embed code right beneath the infographic so people can easily cut and paste the code to embed your infographic on their site.

Set up correctly, your embed code will attribute the infographic to you and link back to your original post. Read, high-quality back-linking. You can find a widget to create an embed code for you on SEOmoz.

Add your infographic to directories

There are several directories that you can post your infographic. This greatly increases the chances that your infographic will go viral. Here are a few places to post infographics:

• Flickr
• Visual Loop
• Pinterest
• Instagram
• Infographics Showcase
• Daily Infographic

These are a few of several different infographic directories and social media channels that you can use to spread your infographic. A simple Google search will return several more options. Images are a powerful form of communication and infographics bring together images and data for a perfect content solution. Consider making infographics a regular part of your content marketing strategy.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Everyone wants to make money online.  They dream of sitting at home and raking in the millions.  While it’s not quite that easy because it does take a lot of work, you actually can sit at home and create a truly profitable business.  The key is to find the right educational resources that will point you towards your dreams.

The biggest obstacle with this, however, is the sheer amount of information on the web.  The internet was created to share information, so it should come as no surprise that there are mountains of text to sift through.  Some information is simply better than others while a small percentage is absolute garbage.

Knowing who to listen to and who to ignore is the key:

Good: Books

Books are always a great place to start learning something new.  Sometimes you may have no idea where to start.  You know you want to make money online but you just don’t know what to start learning about first.  Books are great because you can flip through a few of them and get a better understanding of the subject without having to scavenge for information piecemeal.

After a bit of research, you’ll know exactly what books to track down and what subjects to focus on.  Once you pay for a book, it’s yours forever so they can also be great investments.  With the rise of e-readers, books are now cheaper and more portable than ever.

Better: Videos

Books are good, but some people are visual learners.  They need videos and demonstrations to really be able to wrap their minds around something.  Fortunately, there are tons of videos on the web that cover nearly every subject imaginable.  Some videos are made by professionals while others are created by amateurs.

There is a big difference in quality between these two different types of videos.  Professionals will be able to describe the intricacies of a subject while amateurs can only give a basic overview.  Keep in mind, as well, that many videos only show one person’s way of doing things.  They might not teach you a different method.

Best: Mentors

Mentors are, without a doubt, the absolute best way to learn something.  When you have a mentor you actually have a dedicated, professional teacher who can take you through every step of a process at a speed that works for you.  Since most mentors have years of experience in a certain subject, they are a treasure trove of information.

The biggest problem people run into, however, is that effective mentoring can often be rather expensive.  These are experienced professionals who can make plenty of money without needing to teach anything.  They become mentors because they want to help others, not because they need to.

A good mentor can help you get an online business up and running faster and more successfully than any other option.  If you’re worried about finding a good mentor or being able to pay them well, then you really need to look into my personal 1-on-1 coaching with one of my Top-Tier Coaches. All of my coaches are 6-figure earners and bona-fide online marketing experts—check it out!

You can be sure that your competitors are vying for the top spot in Google SERPs. If you aren’t throwing your hat into the ring, you’re giving business away. As a small business owner, it’s imperative you do everything you can to get your brand in front of as many consumers as possible.This means embracing new advertising methods, especially given that consumers are spending more time now on their mobile devices than they are in front of their TVs. It’s no secret that the best way to reach Internet-savvy customers is to position yourself highly in Google SERPs.Google has taken a special interest in aggregating businesses based on their geographic locations. This allows Google to provide its users with useful information on the go, which ensures that the company remains relevant as search transitions from the desktop to mobile.

In order to rank highly in these lists, however, you’re going to have to optimize your on-page SEO, and you’re going to have to engage with customers on a whole new level.

On-Page Optimization

Google analyzes your website to determine what your business is all about. If any on-page factors are off, the search engine will rank you lower than it otherwise would have. And lest you think that you don’t need Google, keep in mind that this means that your competitors will take your place in the SERPs.

The first crucial on-page factor is your domain name itself. Ideally, your domain should speak to what you do and where you are located. The simplest way to go about this is to combine the two pieces of data. Let’s say you own “Bob’s Sports Apparel,” and you operate out of Detroit. Your domain using this simple setup would be: www.bobssportsappareldetroit.com.

Throughout your site, you want to use keywords naturally, and you always want to create copy for human readers. Read your content aloud and ask yourself if it reads naturally. If you have any doubts, you should probably rewrite. Additionally, you’ll want to add your NAP—name, address and phone—data to each page of your site.
Finally, share the love. Your content should not be all about you. It’s important that you present yourself as part of a vibrant community. To that end, you may want to consider collaborating with a local business or donating to a local charity or event. Anything that gives you a reason to blog about your community is great for SEO.

Reviews

Reviews are the lifeblood of brick and mortar businesses in the Internet age. This consumer-generated content gives you immediate social proof, and it definitely increases your visibility in local search engines. Take note: while certain retailers on Amazon are known to purchase reviews from unscrupulous third parties, the same strategy can backfire spectacularly for brick and mortar businesses.

If caught, you might find yourself forking out thousands to a PR firm. You should never pay for reviews. What you can do, however, is encourage your customers to leave organic reviews with in-store leaflets, website callouts and follow-up emails.

Sure, you will receive the odd negative review, but there is no honest business in existence that does not receive at least a few complaints. The truth is, the odd three-star or two-star review makes you look more genuine. When you create your in-store leaflet, you’ll have to decide whether to direct the reviews to your own site or to a review aggregator like Yelp.

Keep in mind that the reviews on your own site won’t hold nearly as much sway with consumers as those found on a third-party site. When responding to negative reviews—if you respond at all—it is of the utmost importance that you do so positively.

Thank the author for their feedback and ask them how you can resolve their issue. If you satisfy the customer, they may alter their review. Antagonize them, and they will come back with friends.

Keeping tabs on the social media marketing landscape is central to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.