If you have been working in your niche for some time, you probably already have a basic concept of what problem your prospective customer is trying to solve when they go online.
Let’s say you are working in the dating and relationships niche. As an experienced entrepreneur in this highly lucrative market, you know that your customers are looking for one thing: Love.
With that in mind, you want to design your pages so that they give the customers what they want. In our example, this would be reassurance that you can solve whatever relationship problem they are having, whether it is getting back an ex, learning how to meet women, and so on.
Using Keywords to Attract Visitors
The big search engines that people use to connect with what they are seeking online use keywords to filter through the millions of web pages and provide the best ones for their users. Including the most popular keywords for your niche is the best way to get your pages to the top of the page rankings for your niche.
For example, if you are selling a product that teaches how to win back an ex, people seeking these types of products will probably go to Google or Bing and type in something like “winning back my ex” or “how to win back my ex.”
You definitely want to include these keywords in the copy of your web page, but you can improve your rankings even higher if you also include them in the headline, sub-headers, the last paragraph, the meta description of your web page, images on the page, and even in the name of your website itself.
Optimizing Content
People generally go online for one of two reasons: To be entertained or to learn something. With that in mind, when choosing topics to attract visitors to your web page you want to satisfy one of these two requirements.
If you want to entertain, your niche-related content will probably be video-based. You can either create your own videos or use one of the billions of other videos online to entertain your visitors.
If your goal is to educate your visitor, then you need to offer them something that they didn’t know before and that they find interesting and useful. In our example, this could be something such as “The Top 10 Reasons Couples Reunite after a Breakup”.
Providing high-value content that entertains, educates, or does both is the best way to develop content on your web page to attract the most amount of visitors. To learn the best way to optimize your content to increase sales, check out our lead generation system by clicking here now.
