As you may or may not realize, YouTube is much more than a video-sharing website, it is the second-largest search engine in the world with over 1.6 billion searches per year. Because of this, it is a great way to get traffic to your website.
In this article, you will learn how to use YouTube videos to generate traffic.
The first step, like any other SEO project is to do keyword research. Once your keyword research is done, you can move on to creating your video. For maximum impact, you should make your video five minutes long, or longer.
Some ideas for video content are, how-to videos, product reviews or customer testimonials.
Once your video is created, it will be time to upload the video and add your keywords.
There are several places where you can put in your keywords:
- In the video filename.
- In the title of the video.
- In the tags.
- Inside the description.
A note about the description. You should write a description that is at least 200 words. Place your keywords in the description in a natural fashion. In other words, avoid keyword stuffing.
SEO for your Video
You should take a few steps to send traffic to your video. This will improve the ranking statistics for your video and ultimately send more traffic to you site, your ultimate goal.
Here are some great tips and tricks for driving traffic to a YouTube video.
Visit forums and Q&A sites and answer relevant questions and include a link back to the video. Make sure that you are adding value to the conversation.
Embed your video on your blog. This will help your video to rank better, since views from your website are counted in YouTube’s total.
Share your video on social media sites such as Facebook, Twitter and Google+. You can also piggyback on other related, popular YouTube channels by adding your competitor’s channel name as a tag for your video. If you do this, your video is much more likely to get recommended as a related video when people watch videos on your competitor’s channel. Very clever.
One often-overlooked tool is the ‘featured video.’ You can use this setting to drive additional traffic to your high-priority videos. To do this, you’ll need to log into your YouTube dashboard. Then click on ‘Channel Settings.’ Next, select ‘In-Video Programming’ from the sideboard on the left. Look for ‘Featured Video.’ Then select the video that you want to feature, the start time, and then click ‘update.’
Many marketers underestimate the power of the second-largest search engine on the internet. With a little bit of knowledge, you can use YouTube videos to drive traffic to your website.
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