Use Infographics to Make an Impact

Infographics are effective marketing tools for several reasons. One of their main strengths is that they can make complicated ideas and data easy to understand and consume. As a marketer, one of your main goals is to capture an audience with high-quality content.However, you are working against several factors. One is the fact that the human brain filters out an astounding 99 percent of the information that it encounters. The other is that there is a ton of competition for that one percent of information that a person’s brain will retain.

Infographics have a much better chance of getting through the filter and sticking with someone.

How to Use Infographics for marketing purposes

Start by collecting data

Look through the content that you already have and study trends in your niche to identify a topic that is data-heavy. Next, collect data about that trend. One excellent source for this is Pew Internet. They have a ton of useful data, and unlike other research companies, most of its data is free to use.

Next, convert the data into graphical form

For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics. Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.

Don’t forget the embed code

In most cases, you will want your infographic to spread, go viral even. The best way to encourage others to share your infographic is to place an embed code right beneath the infographic so people can easily cut and paste the code to embed your infographic on their site.

Set up correctly, your embed code will attribute the infographic to you and link back to your original post. Read, high-quality back-linking. You can find a widget to create an embed code for you on SEOmoz.

Add your infographic to directories

There are several directories that you can post your infographic. This greatly increases the chances that your infographic will go viral. Here are a few places to post infographics:

  • Flickr
  • Visual Loop
  • Pinterest
  • Instagram
  • Infographics Showcase
  • Daily Infographic

These are a few of several different infographic directories and social media channels that you can use to spread your infographic. A simple Google search will return several more options. Images are a powerful form of communication and infographics bring together images and data for a perfect content solution. Consider making infographics a regular part of your content marketing strategy.

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