Category: Marketing

You might be wondering, “So what is Facebook Like-gating?” Like-gating is when a Facebook page owner restricts users from viewing certain content if they have yet to like their page.This was a pretty common occurrence on Facebook, especially among big companies. They usually force their fans to like their pages in exchange for lucrative coupons, discounts, access to contests and games, or free reports and videos.Marketers are also known for giving away courses and e-books in exchange for likes. It is pretty similar to building an email list, though in this case you increase the reach of your HelpFacebook page.

 

Why did it work?

People love free stuff, and it doesn’t take them too long to like a page. So, they were more than happy to do so to get coupons that could save them a couple of dollars.

Facebook page owners found this feature very useful. They didn’t have to spend any money on Facebook ads or high-quality content and images anymore.

All they had to do was announce their contest or offer (free information, coupons, and so on) and do some basic promotion to get the ball rolling. Discounts and free stuff go viral on Facebook pretty fast, so they were getting tons of potential buyers to their list (their page, in this case) with little to no money spent.

Facebook’s new stand on like-gating

On August 2014, Facebook officially banned Like-gating and announced that Facebook pages have 90 days to comply with their new terms.

They believe that by incentivizing people to like pages, the quality of a page’s fans is being severely compromised. According to them, only people who really like a page and want to connect with the associated company should like it—not those who were bribed or forced to do so.

Facebook says that a number of business owners have increased their usage of Facebook advertising after using like-gating for one of their offers. They believe this is because of the low quality likes they got from the process.

They might have a point. You don’t want someone who’s only there for a freebie you offered months ago and might never be interested in your business or products as your primary audience.

But then again, most of the marketers don’t seem to think so, judging by the blow out this news created all over the marketing community. Many marketers depended on like-gating to get likes for their page, and are now out of options.

Can you still get likes to your Facebook pages?

Of course you can. There are a number of tried and tested, albeit difficult methods that continue to get high quality, targeted likes for thousands of Facebook pages.

Facebook advertising is a proven way to get high-quality likes. They let you narrow your ads’ reach down by age, location, interests, gender, and a number of other factors that’ll make sure your ad only appears in front of a highly-targeted audience. But, Facebook ads can get pretty expensive—especially if you don’t know what you’re doing.

Sharing regular, high-quality, relevant content and images with your fans will also do the trick. Though this method might consume a lot of your time, it was one of the original methods used by Facebook marketers and has always worked when done right.

The key is in sharing content that your fans will want to share with their friends, thereby creating a viral effect that will bring more fans to your page by word-of-mouth marketing.

Like-gating might have been banned, but it is not the only form of “gating” content on Facebook. You can do what’s called “action-gating,” where you ask for actionable data such as email addresses, customer feedback, etc., in exchange for exclusive information.

By the way, in addition to trying out these methods, click this link to find out how our lead generation system can help you achieve your ultimate goal of getting warm leads who’re ready to buy from you.

Today’s message  is one you do not want to miss. It’s about Mastery.
It’s about getting what you want out of your life.
If you’re not profitable, if you’re not where you want to be in your business or life?Likely, it’s a mastery issue.And we’ll quickly cover what you need to fix this right now.(Quick recommend: Read Mastery by Robert Greene. ‘Tis good.)

1) You MUST discover your calling.
AKA: What do you want to do?

Only when you know what you want to do can
you then develop a reasonable plan to follow.

And this is all about YOU.

If you turn on to social media and check your
inbox, you’re exposed to what others want you
to do.

Get back to YOU. What do you like, want, and
what do you want your life to look like 6 months
from now?

This is a very important step because getting to
where you want to go doesn’t happen overnight.

As Robert Greene says, mastery is a slog.

It takes real effort, although it’s WELL WORTH
IT.

Again, figure out what you want to do, and then
develop a plan of attack.

(If starting a profitable online business is your
goal, here’s a proven plan you can easily
follow, even part-time:

2) Get A Mentor.

Having a mentor is one of the few true shortcuts
to success.

Just one tip, one suggestion to “do this, not that”,
can save you years of struggling and can make
you ultra successful.

Finding a mentor doesn’t mean finding the biggest
guru or name in the biz. It’s about finding someone
you connect with, respect, and that has a life
somewhat similar to what you yourself want.

(MTTB gives you a coach/mentor. They’re the best
of the best and all of the peeps they mentor
RAVE about them!
And finally, here’s the last big tip I want to hit you
with today. And it’s possibly the most important
one.

See Things As They Are.

Let me explain.

You can take the most powerful system to success,
like mttb, you can take the person with the greatest
skills, EVERYTHING can be stacked in your favor.

However, all of this can be NEUTRALIZED.

It can 110% be neutralized by having a lack of
social skills, not knowing how to influence, not
knowing how to handle certain people, situations
etc…

Our brains are developed and respond on a Social
Level. So this is a KEY ELEMENT to mastery and
success in your life.

This is why many do what looks right on the “surface”
but they’re still not seeing success.

And although I believe you should definitely master
this part of your life, it’s one reason I recommend
MTTB so whole-heartedly to people:

Click here to see >>>>>>>

The mastery, the persuasion and social elements
are all built-in FOR YOU.

Boom.

Also, if you don’t know how to deal in selling High
Ticket items, which if you don’t know by now is a
MUST in this online economy…

…Then you’ll get nowhere.

And this is why a Key Element in the mttb system is
having a skilled team selling high ticket, life-changing
programs FOR YOU.

And when and only when you’re ready, you can do it
yourself “IF” you want.

Most just let the team land the $1,000-$9,000
commissions for them. Let them do the hard work!

And you can have the lifestyle and time to do what
you want!

Time with the family? Check!
Vacation? Yes!
Pursue hobbies? Boom!
Never worrying about a “bill” again? Shazam!!

It’s ALL POSSIBLE with this incredible system.

You’ve got the plan.

Now, it’s time to put the plan into action.

Have a great day,

>>>>>>>>>>>>……

Lee Poniris

 

The days of simple SEO tactics of finding a few keywords, slapping together some articles with those keywords in them are over. With increasing pressure from competition, plus the ever-present threat of Google’s changing algorithm, it is important to develop a solid SEO strategy.According to many experts, the best approach to SEO is a three-pronged strategy using content, links and social media as its foundation. This article will explore how to use these three pillars to generate traffic.

The first thing you should do is inventory the content that you already have. Then, organize it to make it easy for visitors to navigate your site. Consider surveying your customers for suggestions on how you could better organize your site for them. You could also use analytics tools, such as Crazy Egg, to evaluate visitor behavior on your site. This may help you find problem areas in terms of engagement or navigation.Next, optimize your content and pay special attention to long-tail keywords. Use Google’s Keyword Planning tool to find long-tail keywords with medium to low competition.You can refine this process by putting your URL into Google’s Keyword Tool. It will return with a list of suggested keyword terms that you could target, or are already ranking for. This will help you target the most effective keywords for your site.You can also do this with competitor sites to find out what keywords they are ranking for. You may just discover some terms or keywords you haven’t thought of. Don’t copy them directly though. Instead, use this information to help you create your own content strategy.

Links

Links are still an important strategy; however, quality and relevance outrank quantity. Your back-links should be from reputable websites. Some potential ways to get high-quality back links are through press releases, guest blogging and re-purposed content.

To re-purpose your content, search for information on your site that could be converted from text to video, or data to infographics.

Take advantage of real-world connections for links:

• Professional associations
• Local groups
• Networking events
• Speakers’ Associations
• Civic groups

You can take advantage of these connections by linking to them on your website and asking them to link back to you on theirs.

Social Media

Social media is a very important part of a complete SEO strategy. Every business is different, so different social media channels work differently for individual marketers. For example, Google+ works well for b2b companies, while Pinterest works well for companies with image-driven products such as home décor or clothing. The best thing to do is Interact on social media, build your brand and experiment with several platforms to find out which resonate with your customers.

Just as a three-legged table is the most stable structure, the three foundations of content, links and social media form a stable basis for a solid SEO strategy.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

If you haven’t created your Google+ profile yet, Google Hangouts might be the best reason yet to go ahead. Many marketers have already caught on to the usefulness of the Google Hangout. One reason marketers love Hangouts is because they are a great way to hold low, or no-cost webinars.Google Hangouts allow up to 15 people to have a live, video conversation with unlimited viewers. In addition, it is automatically streamed and recorded on to YouTube, which allows you to easily offer replays to your audience. You can also have the video transcribed for extra value.

It is important for you to know that Hangouts on air don’t work by themselves, primarily because they don’t allow you to schedule a hangout for a future date.Don’t despair. There are several software programs such as Stealth Seminar, Webinar Jam and EasyWebinar Plugin that offer methods for scheduling webinars, registering participants and placing them in a ‘waiting room’ before the Hangout starts.Both WebinarJam and EasyWebinar Plugin allow you to create registration pages. In addition, EWP is easy to integrate with both LeadPages and OptimizePress. It is tougher to integrate WebinarJam with LeadPages, but it features more attractive landing pages than EWP.You can present either a live webcam recording or a slide presentation at your webinar.How to set up a Google HangoutOne reason Hangouts are becoming so popular, is that they are easy to set up and are more reliable that a lot of other webinar services. It is a good idea to use the Chrome browser for your webinar. Chrome was created by Google, so there compatibility issues will be minimal. You will also need to download and add the hangout plugin to your Chrome browser.

You can create an event through your Google+ account. You can play the webinar live through a blog post, or publish it later. You can also send people to the YouTube link for your video. You will need to make sure that your Google+ profile is associated with your YouTube account. This is how Google will automatically save the video to your YouTube channel.

To embed the video on your event page, or in a blog post, simply copy the URL by clicking the ‘embed’ link to the right of the URL. To prepare, click the ‘Start a Hangout On Air’.

You can then customize your hangout with the ‘edit event’ menu item found in the details drop-down menu. Add the free ‘Hangout Toolbox’ app so you can brand your event by adding logos and presentation slides using the ‘Slideshare’ app. You also have the option of using PowerPoint along with the ‘screenshare’ app. If you want to allow participants to comment or ask questions, you’ll need to turn on the Q & A feature. You also have the option of taking questions via your blog post comments or Google+ event page.

Google Hangouts is a free, stable alternative to expensive webinar providers. You can use Hangouts to increase your communication and engagement with your audience.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

As a serious marketer, you should have a complete social media strategy. One that is more than just the occasional post on your Facebook page. There are many, many different social media outlets, and each one reaches a different audience in a distinctive way. Every business is unique, so there is no such thing as a one-size-fits-all social media strategy.For this reason, it’s wise to make your social media strategy about goals, not particular social media channels. You should use data to guide your social media decisions. All social media outlets provide some form of analytics that you can use to figure out which channels are working best for you.

Examine your competitors’ social media strategy. Visit your competitors’ social media accounts and look at how they engage with their audience. For example, does your competitor respond to comments with likes or comments?Try to identify what your competition is doing well, and areas that could be improved.This can help you gain insight into what works for your niche and also discover ways to use social media that you might not have thought of. It’s never a good idea to copy a competitor. Instead, use the information as inspiration for your own social media strategy.

 

Gather data using promotions

Promotions are another great way to gather the social media data you need.

Here is a method for using promotions to gather data from your social media channels.

Step 1: Start with a goal in mind. For example, collecting survey results, demographic information, or email addresses.

Step 2: Build a campaign and host it on its own website with a unique URL. Make sure that your campaign site is mobile friendly.

Step 3: Feature an exciting give-away. Use the prize as an incentive to encourage participation.

Step 4: Link to your campaign with all of your social media channels.

Step 5: Study your results. For instance, track which social media channels brought the most traffic to your offer. Figure out which channel was the least responsive. You might want to consider eliminating poorly performing channels so you can focus your energy on the social media that works best for you.

Along with content and backlinks, social media is one of the most important aspects of good SEO. Used the right way, social media can drive high-quality traffic to your website. However, a social media strategy that works well in one niche, may be completely wrong for another.

The best thing to do is try several social media outlets. Then collect as much data as possible and study the data closely to find the social media channels that work the best for your niche and audience.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Programmatic advertising is a trending topic in the world of marketing. However, it is not well-understood because it is complex and shrouded behind a wall of industry lingo like SSPs, DSPs, RTB and DMP. This article will offer a quick overview of programmatic advertising in order to demystify the subject.Programmatic advertising is the next logical step past the traditional system of media buyers and sellers.
Using emerging technology, programmatic ads are bought and sold through auctions via automated systems – or bots. At the moment, online ads are mainly being sold programmatically, but all advertising will be bought and sold this way in the future.Most of the process is automated, from generating insertion orders, trafficking the ad to collecting data. This allows advertisers to buy ads that target specific audiences by using data to figure out when, how, and where to place the ads.This method improves efficiency, and reduces cost. In addition, programmatic advertising allows marketers to fine-tune their targeting to reach their exact audience. An advertiser will set up parameters such as network reach, and bid price. The service will automatically match the parameters with audience data to make targeted ad purchases.

Some benefits of programmatic advertising are, transparent pricing, and the ability of buyers to use third-party data to optimize their advertising campaigns.

Ad-retargeting is an example of how programmatic advertising works. Retargeting works automatically to help marketers reach out to the majority of visitors who bounce off of a site before making a purchase.

Contrary to popular belief, programmatic buying is not remnant ad buying. It is an extension of traditional ad-buying that uses automated systems to maximize efficiency.

Programmatic advertising lingo

Here are some common terms and definitions commonly used in connection with programmatic advertising:

Ad exchange: This is on online marketplace where eligible buyers purchase impressions from participating vendors such as publishers and ad networks. The marketplace will announce individual impressions in real-time and ask buyers to purchase the impression at a specific price.

ATD – Agency Trading Desk: This is the department within an ad agency that handles programmatic buying for that agency.

DMP – Data Management Platform: This is a centralized place to integrate a marketer’s own data with third-party data, that is, data collected by other websites. This helps marketers to understand their audience in order to more precisely target their advertising.

DSP – Demand Side Platform: This is an automated purchasing platform that works by using algorithms to target ad impressions. These are usually integrated into ad exchanges or other supply sources.

RTB – Real-Time Bidding: This is an automatic process that allows marketers to trade digital media assets in real-time, via auction.

SSP – Sell Side Platform: This is a method for selling a publisher’s inventory using agency trading desks, advertisers and ad exchanges.

Programmatic advertising allows marketers to make smart, efficient and targeted advertising purchases. This helps marketers get the most impact for their advertising dollars.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

With the emergence of social media and micro-blogging, many marketers and business people are neglecting their own blogs.Is this wise?No, for several reasons:

• You own your blog

Third-party blog sites and social media sites are subject to change or closure, along with the content. Think about the fate of sites such as Friendster, MySpace, or Geocities. At the moment, people are actively searching for replacements for Facebook. For example, the recent exodus to newcomer social media website Ello made headlines.

• A blog re-enforces branding

One primary goal for many marketers is to drive traffic to their primary website. A fresh, frequently-updated blog shows visitors that this website is up-to-date, which adds to its authority. A blog is also an excellent place to re-enforce your brand message.

• Better analytics

While social media sites and third-party blog sites offer analytics tools, nothing compares to the data you can gather from your own, hosted website. A blog is the perfect place to publish and study content at a very detailed, or granular, level.

In addition to the analytics tools available on your webhost, there are several high-quality analytics services such as crazy egg and Kissmetrics help you gather even more targeted data. However; all this begins with your own web property, including your blog.

• Google loves blogs

Blogs are great for SEO for a couple of reasons. One is that blog content offers ongoing opportunities for keyword ranking. In particular, long-tail keywords. Blog posts are the perfect place to insert keywords and key-phrases where they will fit in naturally.

Additionally, Google gives websites with fresh content higher ranking priority over websites that are not updated on a regular basis.

Are you convinced that blogging is still relevant and important?

If so, read on for tips on effective blogging.

Blogging Best Practices:

Blogs are much more than a place to put keywords for SEO purposes. The real goal of a blog should be to engage with your audience and display your expertise. There are several things you can do to make sure that your content is interesting and appealing.

Get inside the mind of your audience

Perhaps the most important thing to do is get inside the mind of your audience. Some companies take the step of creating personas to help them visualize and relate to their customers. The better you understand who your audience is, the better you will understand how to write for them.

Show some personality

Many people write in a dry style that is very different from how they would speak to a friend or colleague. What makes a blog interesting; however, is the writer’s personality. Try to write the way that you speak. One way to do this is to record yourself speaking on a topic. Then transcribe your recording. This will help you bridge the gap between how you speak and how you write. Your personality will help to set your blog apart.

Be consistent

Try to write at least one blog post per week. It also helps to post at the same time on the same day. Experiment to find the day and time that most of your readers are likely to read your post and then make that your time to post every week.

In spite of the rise of social media, blogging continues to be an important content marketing tool. If you write interesting posts with lots of personality on a consistent basis, you are sure to increase both engagement and traffic.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.