Author: leeponiris

What is Programmatic Ad Buying?

Programmatic advertising is a trending topic in the world of marketing. However, it is not well-understood because it is complex and shrouded behind a wall of industry lingo like SSPs, DSPs, RTB and DMP. This article will offer a quick overview of programmatic advertising in order to demystify the subject.Programmatic advertising is the next logical step past the traditional system of media buyers and sellers.
Using emerging technology, programmatic ads are bought and sold through auctions via automated systems – or bots. At the moment, online ads are mainly being sold programmatically, but all advertising will be bought and sold this way in the future.Most of the process is automated, from generating insertion orders, trafficking the ad to collecting data. This allows advertisers to buy ads that target specific audiences by using data to figure out when, how, and where to place the ads.This method improves efficiency, and reduces cost. In addition, programmatic advertising allows marketers to fine-tune their targeting to reach their exact audience. An advertiser will set up parameters such as network reach, and bid price. The service will automatically match the parameters with audience data to make targeted ad purchases.

Some benefits of programmatic advertising are, transparent pricing, and the ability of buyers to use third-party data to optimize their advertising campaigns.

Ad-retargeting is an example of how programmatic advertising works. Retargeting works automatically to help marketers reach out to the majority of visitors who bounce off of a site before making a purchase.

Contrary to popular belief, programmatic buying is not remnant ad buying. It is an extension of traditional ad-buying that uses automated systems to maximize efficiency.

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Programmatic advertising lingo

Here are some common terms and definitions commonly used in connection with programmatic advertising:

Ad exchange: This is on online marketplace where eligible buyers purchase impressions from participating vendors such as publishers and ad networks. The marketplace will announce individual impressions in real-time and ask buyers to purchase the impression at a specific price.

ATD – Agency Trading Desk: This is the department within an ad agency that handles programmatic buying for that agency.

DMP – Data Management Platform: This is a centralized place to integrate a marketer’s own data with third-party data, that is, data collected by other websites. This helps marketers to understand their audience in order to more precisely target their advertising.

DSP – Demand Side Platform: This is an automated purchasing platform that works by using algorithms to target ad impressions. These are usually integrated into ad exchanges or other supply sources.

RTB – Real-Time Bidding: This is an automatic process that allows marketers to trade digital media assets in real-time, via auction.

SSP – Sell Side Platform: This is a method for selling a publisher’s inventory using agency trading desks, advertisers and ad exchanges.

Programmatic advertising allows marketers to make smart, efficient and targeted advertising purchases. This helps marketers get the most impact for their advertising dollars.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Make Your Content Bite-Sized

With the emergence of social media and micro-blogging, many marketers and business people are neglecting their own blogs.Is this wise?No, for several reasons:

  • You own your blog

Third-party blog sites and social media sites are subject to change or closure, along with the content. Think about the fate of sites such as Friendster, MySpace, or Geocities. At the moment, people are actively searching for replacements for Facebook. For example, the recent exodus to newcomer social media website Ello made headlines.

  • A blog re-enforces branding

One primary goal for many marketers is to drive traffic to their primary website. A fresh, frequently-updated blog shows visitors that this website is up-to-date, which adds to its authority. A blog is also an excellent place to re-enforce your brand message.

  • Better analytics

While social media sites and third-party blog sites offer analytics tools, nothing compares to the data you can gather from your own, hosted website. A blog is the perfect place to publish and study content at a very detailed, or granular, level.

In addition to the analytics tools available on your webhost, there are several high-quality analytics services such as crazy egg and Kissmetrics help you gather even more targeted data. However; all this begins with your own web property, including your blog.

  • Google loves blogs

Blogs are great for SEO for a couple of reasons. One is that blog content offers ongoing opportunities for keyword ranking. In particular, long-tail keywords. Blog posts are the perfect place to insert keywords and key-phrases where they will fit in naturally.

Additionally, Google gives websites with fresh content higher ranking priority over websites that are not updated on a regular basis.

Are you convinced that blogging is still relevant and important?

If so, read on for tips on effective blogging.

Blogging Best Practices:

Blogs are much more than a place to put keywords for SEO purposes. The real goal of a blog should be to engage with your audience and display your expertise. There are several things you can do to make sure that your content is interesting and appealing.

Get inside the mind of your audience

Perhaps the most important thing to do is get inside the mind of your audience. Some companies take the step of creating personas to help them visualize and relate to their customers. The better you understand who your audience is, the better you will understand how to write for them.

Show some personality

Many people write in a dry style that is very different from how they would speak to a friend or colleague. What makes a blog interesting; however, is the writer’s personality. Try to write the way that you speak. One way to do this is to record yourself speaking on a topic. Then transcribe your recording. This will help you bridge the gap between how you speak and how you write. Your personality will help to set your blog apart.

Be consistent

Try to write at least one blog post per week. It also helps to post at the same time on the same day. Experiment to find the day and time that most of your readers are likely to read your post and then make that your time to post every week.

In spite of the rise of social media, blogging continues to be an important content marketing tool. If you write interesting posts with lots of personality on a consistent basis, you are sure to increase both engagement and traffic.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Why Blogging is Still Important

With the emergence of social media and micro-blogging, many marketers and business people are neglecting their own blogs.Is this wise?No, for several reasons:

  • You own your blog

Third-party blog sites and social media sites are subject to change or closure, along with the content. Think about the fate of sites such as Friendster, MySpace, or Geocities. At the moment, people are actively searching for replacements for Facebook. For example, the recent exodus to newcomer social media website Ello made headlines.

  • A blog re-enforces branding

One primary goal for many marketers is to drive traffic to their primary website. A fresh, frequently-updated blog shows visitors that this website is up-to-date, which adds to its authority. A blog is also an excellent place to re-enforce your brand message.

  • Better analytics

While social media sites and third-party blog sites offer analytics tools, nothing compares to the data you can gather from your own, hosted website. A blog is the perfect place to publish and study content at a very detailed, or granular, level.

In addition to the analytics tools available on your webhost, there are several high-quality analytics services such as crazy egg and Kissmetrics help you gather even more targeted data. However; all this begins with your own web property, including your blog.

  • Google loves blogs

Blogs are great for SEO for a couple of reasons. One is that blog content offers ongoing opportunities for keyword ranking. In particular, long-tail keywords. Blog posts are the perfect place to insert keywords and key-phrases where they will fit in naturally.

Additionally, Google gives websites with fresh content higher ranking priority over websites that are not updated on a regular basis.

Are you convinced that blogging is still relevant and important?

If so, read on for tips on effective blogging.

Blogging Best Practices:

Blogs are much more than a place to put keywords for SEO purposes. The real goal of a blog should be to engage with your audience and display your expertise. There are several things you can do to make sure that your content is interesting and appealing.

Get inside the mind of your audience

Perhaps the most important thing to do is get inside the mind of your audience. Some companies take the step of creating personas to help them visualize and relate to their customers. The better you understand who your audience is, the better you will understand how to write for them.

Show some personality

Many people write in a dry style that is very different from how they would speak to a friend or colleague. What makes a blog interesting; however, is the writer’s personality. Try to write the way that you speak. One way to do this is to record yourself speaking on a topic. Then transcribe your recording. This will help you bridge the gap between how you speak and how you write. Your personality will help to set your blog apart.

Be consistent

Try to write at least one blog post per week. It also helps to post at the same time on the same day. Experiment to find the day and time that most of your readers are likely to read your post and then make that your time to post every week.

In spite of the rise of social media, blogging continues to be an important content marketing tool. If you write interesting posts with lots of personality on a consistent basis, you are sure to increase both engagement and traffic.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Use Infographics to Make an Impact

Infographics are effective marketing tools for several reasons. One of their main strengths is that they can make complicated ideas and data easy to understand and consume. As a marketer, one of your main goals is to capture an audience with high-quality content.However, you are working against several factors. One is the fact that the human brain filters out an astounding 99 percent of the information that it encounters. The other is that there is a ton of competition for that one percent of information that a person’s brain will retain.

Infographics have a much better chance of getting through the filter and sticking with someone.

How to Use Infographics for marketing purposes

Start by collecting data

Look through the content that you already have and study trends in your niche to identify a topic that is data-heavy. Next, collect data about that trend. One excellent source for this is Pew Internet. They have a ton of useful data, and unlike other research companies, most of its data is free to use.

Next, convert the data into graphical form

For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics. Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.

Don’t forget the embed code

In most cases, you will want your infographic to spread, go viral even. The best way to encourage others to share your infographic is to place an embed code right beneath the infographic so people can easily cut and paste the code to embed your infographic on their site.

Set up correctly, your embed code will attribute the infographic to you and link back to your original post. Read, high-quality back-linking. You can find a widget to create an embed code for you on SEOmoz.

Add your infographic to directories

There are several directories that you can post your infographic. This greatly increases the chances that your infographic will go viral. Here are a few places to post infographics:

  • Flickr
  • Visual Loop
  • Pinterest
  • Instagram
  • Infographics Showcase
  • Daily Infographic

These are a few of several different infographic directories and social media channels that you can use to spread your infographic. A simple Google search will return several more options. Images are a powerful form of communication and infographics bring together images and data for a perfect content solution. Consider making infographics a regular part of your content marketing strategy.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Learning to Earn

Everyone wants to make money online.  They dream of sitting at home and raking in the millions.  While it’s not quite that easy because it does take a lot of work, you actually can sit at home and create a truly profitable business.  The key is to find the right educational resources that will point you towards your dreams.

The biggest obstacle with this, however, is the sheer amount of information on the web.  The internet was created to share information, so it should come as no surprise that there are mountains of text to sift through.  Some information is simply better than others while a small percentage is absolute garbage.

Knowing who to listen to and who to ignore is the key:

Good: Books

Books are always a great place to start learning something new.  Sometimes you may have no idea where to start.  You know you want to make money online but you just don’t know what to start learning about first.  Books are great because you can flip through a few of them and get a better understanding of the subject without having to scavenge for information piecemeal.

After a bit of research, you’ll know exactly what books to track down and what subjects to focus on.  Once you pay for a book, it’s yours forever so they can also be great investments.  With the rise of e-readers, books are now cheaper and more portable than ever.

Better: Videos

Books are good, but some people are visual learners.  They need videos and demonstrations to really be able to wrap their minds around something.  Fortunately, there are tons of videos on the web that cover nearly every subject imaginable.  Some videos are made by professionals while others are created by amateurs.

There is a big difference in quality between these two different types of videos.  Professionals will be able to describe the intricacies of a subject while amateurs can only give a basic overview.  Keep in mind, as well, that many videos only show one person’s way of doing things.  They might not teach you a different method.

Best: Mentors

Mentors are, without a doubt, the absolute best way to learn something.  When you have a mentor you actually have a dedicated, professional teacher who can take you through every step of a process at a speed that works for you.  Since most mentors have years of experience in a certain subject, they are a treasure trove of information.

The biggest problem people run into, however, is that effective mentoring can often be rather expensive.  These are experienced professionals who can make plenty of money without needing to teach anything.  They become mentors because they want to help others, not because they need to.

A good mentor can help you get an online business up and running faster and more successfully than any other option.  If you’re worried about finding a good mentor or being able to pay them well, then you really need to look into my personal 1-on-1 coaching with one of my Top-Tier Coaches. All of my coaches are 6-figure earners and bona-fide online marketing experts—check it out!

Powerful Link-Building with YouTube

As you may or may not realize, YouTube is much more than a video-sharing website, it is the second-largest search engine in the world with over 1.6 billion searches per year. Because of this, it is a great way to get traffic to your website.

In this article, you will learn how to use YouTube videos to generate traffic.

The first step, like any other SEO project is to do keyword research. Once your keyword research is done, you can move on to creating your video. For maximum impact, you should make your video five minutes long, or longer.

Some ideas for video content are, how-to videos, product reviews or customer testimonials.

Once your video is created, it will be time to upload the video and add your keywords.

There are several places where you can put in your keywords:

  • In the video filename.
  • In the title of the video.
  • In the tags.
  • Inside the description.

A note about the description. You should write a description that is at least 200 words. Place your keywords in the description in a natural fashion. In other words, avoid keyword stuffing.

SEO for your Video

You should take a few steps to send traffic to your video. This will improve the ranking statistics for your video and ultimately send more traffic to you site, your ultimate goal.

Here are some great tips and tricks for driving traffic to a YouTube video.

Visit forums and Q&A sites and answer relevant questions and include a link back to the video. Make sure that you are adding value to the conversation.

Embed your video on your blog. This will help your video to rank better, since views from your website are counted in YouTube’s total.

Share your video on social media sites such as Facebook, Twitter and Google+. You can also piggyback on other related, popular YouTube channels by adding your competitor’s channel name as a tag for your video. If you do this, your video is much more likely to get recommended as a related video when people watch videos on your competitor’s channel. Very clever.

One often-overlooked tool is the ‘featured video.’ You can use this setting to drive additional traffic to your high-priority videos. To do this, you’ll need to log into your YouTube dashboard. Then click on ‘Channel Settings.’ Next, select ‘In-Video Programming’ from the sideboard on the left. Look for ‘Featured Video.’ Then select the video that you want to feature, the start time, and then click ‘update.’

Many marketers underestimate the power of the second-largest search engine on the internet. With a little bit of knowledge, you can use YouTube videos to drive traffic to your website.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

5 simple steps to online cash…

6 am.I wake up.Slip out of my covers.And in to the kitchen I go.If you’re like me, you can’t function without coffee.You fill your coffee maker with water, add the grounds,
and the result is a piping hot and fresh cup of coffee
to start your day with.Simple, step by step directions. Reliable and consistently
tasty coffee, every day.Now here’s the question:Does running a profitable online business have to be so
much harder than this?Although there’s a “bit” more to it, that’s what you want to
be shooting for.

A simple, easy to follow daily recipe for success!.
Something that you can do like clockwork, day in and
day out.

Here’s 5 ways to accomplish this PLUS a big bonus tip.

1) Get clear on your goals and plans. Without clarity,
knowing exactly what you want, and having a general
plan to get there, you’ll never succeed.

This includes getting your MIND right too!

You’ve got to tell yourself that you’ll feel the resistance
to take action. Even with a great opportunity, you’ll
have this pulling urge to just let it sit on your lap.

Know this in advance, know it’ll be uncomfortable, and
get your mind right. Have the mindset that you’ll act
regardless. That fear and resistance will always be
the first step to your success each day.

(Truly, foreseeing and planning on what will occur in
the future is POWER. Look out for an email from me in
a few days on this. It’ll be the Stoic one.)

2) Have a system to follow with something awesome to
sell.

You can follow the MTTB System, proven and guaranteed
to work. Or, if you’ve got something already, cool. Just
keep reading then:

 

(Just make sure its profit potential is big like with mttb. You
need big sales opportunities to make big money in this
biz. That’s a straight up fact.)

3) Drive traffic to your links.

MTTB reveals to you exactly how to do this. Without
steady and regular traffic going into your business, you
have no business.

The good news is, it’s not hard to do this. Traffic isn’t
the issue. Ever. *See number 5.

4) Offer an irresistible offer to your leads. This isn’t
completely necessary, but it certainly will give you a
big leg up over the competition.

What do your leads want? What do they need?

Give them that. They give you $1.00. You give $100.00
back of value in return.

5) Ascend your customers. This is where the big bucks
come in for you. It’s where you take a $7.00 customer and
turn them into a $27,000 customer.

So instead of offering $700 of value to a $7.00 customer
(see point 4), you now offer $270,000 of value to a
$27,000 customer!

Alright, I’m throwing a lot of numbers here and you might
be thinking, “how the heck can I add that much value to
somebody!”

Fear ye not. I’ve got the solution.

You Let Somebody Else Do It:

That’s the beauty of having a multi-million dollar global
company like MOBE in your corner. Which brings me to
the big bonus tip.

BONUS TIP:

We talked about coffee a sec ago. When we make coffee
at our home, we’re getting that fresh cup of Joe with
minimum effort.

All of the hard work has already been done FOR US.

We didn’t have to fly to Columbia or Costa Rica, grow
the bean, harvest, roast, and grind it before we could
start brewing and enjoying a cup.

No, we just grab a bag from the store or even get it
already brewed hot from somewhere like Starbucks.

That’s much how the mttb system works.

This is especially important with regards of running a
SIMPLE business, and following the ascension model.

With mttb, it’s built-in to the opportunity. The company
and system works on your behalf.

And this can result in $1,000-$9,000 commissions and
higher.

Watch the presentation, or read the letter if you prefer.

And if you like, watch it while you enjoy a fresh cup of
coffee! ;)

Anyways I hope today’s tips helps you out in some way.

click here to learn more

 

Have a great day,

Lee Poniris

SEO for Local Small online Business

You can be sure that your competitors are vying for the top spot in Google SERPs. If you aren’t throwing your hat into the ring, you’re giving business away. As a small business owner, it’s imperative you do everything you can to get your brand in front of as many consumers as possible.This means embracing new advertising methods, especially given that consumers are spending more time now on their mobile devices than they are in front of their TVs. It’s no secret that the best way to reach Internet-savvy customers is to position yourself highly in Google SERPs.Google has taken a special interest in aggregating businesses based on their geographic locations. This allows Google to provide its users with useful information on the go, which ensures that the company remains relevant as search transitions from the desktop to mobile.

In order to rank highly in these lists, however, you’re going to have to optimize your on-page SEO, and you’re going to have to engage with customers on a whole new level.

On-Page Optimization

Google analyzes your website to determine what your business is all about. If any on-page factors are off, the search engine will rank you lower than it otherwise would have. And lest you think that you don’t need Google, keep in mind that this means that your competitors will take your place in the SERPs.

The first crucial on-page factor is your domain name itself. Ideally, your domain should speak to what you do and where you are located. The simplest way to go about this is to combine the two pieces of data. Let’s say you own “Bob’s Sports Apparel,” and you operate out of Detroit. Your domain using this simple setup would be: www.bobssportsappareldetroit.com.

Throughout your site, you want to use keywords naturally, and you always want to create copy for human readers. Read your content aloud and ask yourself if it reads naturally. If you have any doubts, you should probably rewrite. Additionally, you’ll want to add your NAP—name, address and phone—data to each page of your site.
Finally, share the love. Your content should not be all about you. It’s important that you present yourself as part of a vibrant community. To that end, you may want to consider collaborating with a local business or donating to a local charity or event. Anything that gives you a reason to blog about your community is great for SEO.

Reviews

Reviews are the lifeblood of brick and mortar businesses in the Internet age. This consumer-generated content gives you immediate social proof, and it definitely increases your visibility in local search engines. Take note: while certain retailers on Amazon are known to purchase reviews from unscrupulous third parties, the same strategy can backfire spectacularly for brick and mortar businesses.

If caught, you might find yourself forking out thousands to a PR firm. You should never pay for reviews. What you can do, however, is encourage your customers to leave organic reviews with in-store leaflets, website callouts and follow-up emails.

Sure, you will receive the odd negative review, but there is no honest business in existence that does not receive at least a few complaints. The truth is, the odd three-star or two-star review makes you look more genuine. When you create your in-store leaflet, you’ll have to decide whether to direct the reviews to your own site or to a review aggregator like Yelp.

Keep in mind that the reviews on your own site won’t hold nearly as much sway with consumers as those found on a third-party site. When responding to negative reviews—if you respond at all—it is of the utmost importance that you do so positively.

Thank the author for their feedback and ask them how you can resolve their issue. If you satisfy the customer, they may alter their review. Antagonize them, and they will come back with friends.

Keeping tabs on the social media marketing landscape is central to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Become an Authority Using Case Studies

A major goal of most marketers is to become an authority within their niche. Why? Because people trust, respect and make purchases from authority figures. One excellent way to demonstrate your knowledge and expertise is to provide case studies. A well-written case study will help you position yourself as an authority. Case studies are compelling because they provide concrete evidence or proof of how well a product or service works.

There are two basic kinds of case studies that you can put together, both of which we will examine in this article: The customer based case study and the information based case study.

How to do a customer-based case study

A customer case study is a great way to demonstrate the value of a product or service. Potential buyers naturally trust other customers. This is known as social proof, and it is a very powerful marketing tool. If you have done your market research prior to launching your product or service, you have identified a problem to solve. In the case study, you’ll want to show how your product or service solves this problem.

The key to a great customer case study is detail. Provide concrete evidence such as before and after numbers, percentages and statistics. Data provides concrete proof, which builds credibility. Consider the following two sentences.

“Our sales increased after we used ABC Marketing System.”

“After three weeks of using the ABC Marketing System, we saw traffic and sales increase by 20 percent.”

Which of these two is more strong and convincing?

The second sentence is automatically more credible because it gives specific numbers. “Sales increased by 20 percent.”

Once your case study is written, you can make it more accessible by formatting it for readability. Use info-graphics, images or a slideshow. Break up your text with headers and bullet-points as well.

How to do an information case study

The first step in an information case study is to identify a problem that is related to your niche. Search forums, social media and Q&A sites to find questions that people are asking. A great candidate for a case study is a question that comes up frequently, but there are very few answers being offered.

Once you have a question or problem to solve, do a Google search and study the questions being asked and the quality of the answers. Take notes on the various tips and select the best, most interesting and creative ones.

Next, try out the tips yourself, and gather information on the results. Write up an article that details your experiment. Be sure to include screenshots and images that show exactly how you came up with your results. You earn bonus points if you create a video case-study.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.